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Promotional Product Strategy

Entries in Marketing Consultant (1)


Singles Day in China & the E-Commerce Possibilities

On last Saturday’s Masters of Spin segment we discussed the huge opportunities of e-commerce in China. A good case study is the Australian skincare brand, Du’It, which amassed $2.5M on Alibaba’s Singles Day sales.

Also discussed was “another” real estate company attempting a little shockvertising with semi naked models used to promote a house.

You can watch both segments below (or click this link)