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Promotional Product Strategy

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Honda Hands - Down a Good Ad

Honda has just released a new ad celebrating it's upcoming 65th birthday called Honda Hands. What makes this a great ad is - 

1) Ingenuinity - the creative on this ad is smart and intrigueing, this alone will make people stop and pay attention

2) Worthy of passing on - this ad is that clever and unique people will want to share it with freinds. Social sharing is not only very powerful for conusmer take up, it also rankes very well for search engines (Google, Yahoo, Bing etc)

3) Shows off the product range - One of the issues for Honda is consumers knowledge of the differnt type of products they produce. In Japan Honda has issues with being recognise beyond motorbikes, interestingly enough Honda cars are more popular in the United Sates than in Japan

Check out the ad