Matthew in Action

Twitter

Promotional Product Strategy
Main | Unleash your Unrealised Assets »
Wednesday
Aug082018

The Relevance of Controversy

Recently on Channel 7’s Sunrise program we discussed the latest round of the most complained about TV commercials. The segment discusses commercials that got banned, Sportsbet and iSelect, to the Itune commercials that always seem to push the boundaries, but had their complaints dismissed.

Once again it raises the question, is the controversy an effective tactic for a brand. It all comes down to relevance. While the controversy may achieve increased exposure (shares, clicks etc), does it impact the brand positively or negatively?

Despite being banned, the sportsbet ads are spot on with their demographic, as opposed to the iSelect commercial which perhaps had the sentiment right but the execution could be damaging for the brand.

Click Here to see the segment

https://youtu.be/eLgDTZ2-YXs

 

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>