Unleash your Unrealised Assets
Tuesday, June 5, 2018 at 11:58AM
Matthew Bywater in unrealised assets

“To know and not to do; is not yet to know”

(Buddhist saying)

In the hectic mayhem of everyday life we are often caught up in the now, not working on the future but also forgetting the wins of the past. We have marketing assets either ready to be re-deployed or re-purposed.

We lose sight of already achieved accomplishments; in effect; assets. These may be physical, digital, skill sets, connections, knowledge etc.

You have already paid the dues for them in acquisition of the asset. Time to stake a stocktake and see what unrealised assets you have at hand that can be easily re-deployed.

“Everything has been thought of before, but the problem is to think of it again”

Johann Wolfgang Von Goethe

Unrealised Assets come in many shapes -

Often we go chasing the next new thing (Shiny Toy Syndrome); when we have workable marketing assets sitting right there in front of us.


Article originally appeared on Matthew Bywater | Marketing Strategist & Media Commentator (http://matthewbywater.com/).
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