The Economy of Insects
Wednesday, May 30, 2018 at 3:11PM
Matthew Bywater in Gift For Purchase, Marketing, Sales Bait

Recently I was strolling through Martin Place, Sydney, and I come across a stand promoting subscriptions to The Economist magazine. The publishing industry is well known for their Gift With Purchase offers, but this one seemed to be really well thought out on multiple levels.

To be successful; a Gift For Purchase program needs to encourage the potential client to signup up/ buy immediately. The process needs to be simple, quick,no hassle and and have a low entry point limiting any barriers to buying. The gift needs to be something that attracts the interests of the consumer and also hits in at the their interests. Knowledge of  your target market is important here.

Here is what The Economist did well -

Every product and market has different motivating forces, find out what motivates your target market to take action is critical to business success.

You can watch the youtube link on Eating Insects here


Article originally appeared on Matthew Bywater | Marketing Strategist & Media Commentator (
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