Create Your Own Medium
Saturday, October 5, 2013 at 7:33AM
Matthew Bywater

Earlier this year I joined the Eagle Waves Radio team as co-host of Eagle Business - a program aimed at SME’s (small to medium enterprises).

 On of the things that makes this station so unique is that the booth is situated fulltime in a working Cafe right in the heart of the city of Sydney, Australia. This creates a unique atmosphere for the booth the guests of station and the customers of the cafe.

The station is the brainchild of Angela Vithoulkas who felt there was a need for station dedicated to empowering small businesses delivering the best business advice to inspire practical and profitable solutions.

We keep hearing our traditional media is changing and I think this is one of the more exciting changes, it really opens up options for all organisations on how they not only communicate but also engage with their constituents.

The video below is a quick run through of the station, you can check out Eagle Business and other shows by Eagle Radio at



Article originally appeared on Matthew Bywater | Marketing Strategist & Media Commentator (
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