Controversial Ads
Monday, September 3, 2012 at 1:34PM
Matthew Bywater

Recently on The Morning Show we discussed the latest round of controversial ads. 

The often used axiom of "any news is good news" is a dangerous one in the advertising world. What may be cool & funky for one brand can have seriously damaging effects on another.

This can become difficult when you are approaching different market demographics.  The Toyota Yaris example in the video below is a case in point, while normally a very conservative  marketer with most of it sales coming in the mainstream auto market, it's attempt at luring the younger crowd with this user generated ad had the potential to turn off it largest demographic base.

The companies that do do this well typically try to separate their product brands from the corporate brand. A good example is Unilever, who markets both the Lynx deodorant brands and Dove - their approach for both products is totally disparate but most consumers do not know the products are made by the same company.

Article originally appeared on Matthew Bywater | Marketing Strategist & Media Commentator (
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