Creating an Effective Logo
Sunday, March 6, 2011 at 3:50PM
Matthew Bywater

A Logo is not just a mark – a logo reflects a business’s commercial brand via the use of shape, fonts, colour, and /or images. A logo is for inspiring trust, recognition and admiration for a company or product.

 The 5 Points of Effective Logo Design

The main function of a logo is to be effective, the creative ingenuity of the logo is important but it is not the main function. There are 5 main rules for creating an effective logo :-


1. A logo must be simple

 A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unexpected or unique without being overdrawn.

 2. A logo must be memorable

 Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. Rule of thumb - if a 5 year old can re-draw your logo then it is easily assimilated with the brain and is more likely to be remembered.

 3. A logo must be timeless

 An effective logo should be timeless – that is, it will stand the test of time. Will the logo still be effective in 10, 20, 50 years? If you have to change your logo continuously to keep up with the times than you are not building brand equity.

 4. A logo must be versatile

An effective logo should be able to work across a variety of mediums and applications. Think beyond print media and business cards, there are many places you will need to use a logo that may require it in portrait or landscape, full colour or monotone etc. Your logo needs work across print media, websites, stationery, promotional products, uniforms, outdoor signage etc


5. A logo must be appropriate

How you design the logo should be appropriate for its intended purpose. If you are designing a logo for children’s product, it would be appropriate to use a childish font & color scheme. This would not be so appropriate for a law firm.

The video below is an example of logo design gone wrong

Article originally appeared on Matthew Bywater | Marketing Strategist & Media Commentator (
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